Certified 5/5 Rating

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Free World Shipping From 40€!


We can ship to virtually any address in the world from our location in France.

All items ship completely free of charge with no minimum purchase required.

When you place your order, you will receive an order confirmation email. 1-3 days later, expect a shipping notification email with your personal tracking link with which you will be able to trace the history of your package.

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AKWAABA is part of Print Island. A limited-edition collection of various modern and authentic prints. Constantly changing, evolving, and rapidly selling! In the Print Island, we’ve made the iconic Flexwrap in vibrant and unique prints, drawing inspiration from various parts of the world. From traditional hand-printing methods like the  Batik, through geometric, vegetal, and natural texture and prints, to the world-renowned African Ankara. If you have a distinct style, are looking for a statement piece, or simply like to stand out of the crowd,  then our Print Island is perfect for you. We’re constantly expanding and reviewing it with new styles, so make sure you come around often to check out what’s new!  Different prints, colors, identities, all in one place, for your pleasure.

La Flexwrap: when innovation meets functionality and style. An innovative flex-technology that allows you to fold, twist, turn and style your wrap any way you want and it obeys and actually keeps every shape it’s given without moving.

Elevate your daily look and achieve an elegant hairstyle in less than 1 minute, with minimal effort and FUN!

Handmade with ❤️  in Africa
Valuing craftsmanship and bringing back quality savoir-faire on the market while creating and distributing opportunities to African communities ethically and sustainably is the heart of Ladéma. Our goal is to create 2000 jobs on the African continent by 2025

Product Size
115 x 15 cm (45.3 x 5.9 inch)
(dimensions can vary by a few centimeters because our fabrics are cut by hand)

The product color online may vary slightly because of the lighting.

Care instructions
Machine wash below 30°C. Hang to dry. Do not tumble dry.

Dimensions: 115 x 15 cm (45.3 x 5.9 inches)


  • Gentle on hair
  • Easy malleable
  • Invisible flexible rod in the lining
  • Non-drying
  • Non-abrasive
  • High quality
Hand Wash or gentle machine wash at 30°C (86°F), then hang to dry.
Do not bleach, do not tumble dry.
We ship worldwide!

Shipping costs: Free standard shipping site-wide!
Otherwise, the flatrate is 5.5€

Order processing: 1-3 days.

Estimated shipping times:
* 1-3 business days in Germany
* 2-5 business days in the rest of Europe
* 5-7 business days in North America and Australia
How to achieve an effortlessly chic hairstyle while saving time, money and energy on your beauty routine?

The only solution: LA FLEXWRAP
It all started in March 2020 with us, 2 sisters, Elvira and Tatiana Laminsi, locked down at home in the midst of trying to build a business together, surviving a global pandemic, homeschooling a toddler, all whilst Tatiana had a baby right in middle of that chaos.

Home, kids, work, errands, family, friends … it never ends! Ladies, sometimes it just feels like 24 hours in a day are not enough, doesn’t it?

Despite all that we had to juggle, there was no way we could show up to work and meetings looking like half-awoken zombies because we definitely didn't look our best. Especially that we were new business owners and could not afford to give the wrong first impression.

You know you can easily hide lack of sleep and skin imperfections with some makeup. But if your hair is a mess, then everything else looks like a mess. Well, you guessed it - we were a mess!

But we all deserve to look our best!

From little tasks like running some errands, getting the kids from school, through professional settings like virtual meetings, to full-glam looks for a date night or a girls' night out - You deserve to look your best!

This is your definite solution that will take-off the stress of hairstyling and simplify your beauty routine everyday. To enhance and elevate your style and hair looks with little to no effort.

You deserve to look well put together whenever you want, not only for special occasions and without having to try so hard.

La Flexwrap is the answer.

The RIGHT accessory makes aaallll the difference!

In less than 1 minute, you can achieve an effortlessly chic hairstyle with an intuitive item that...

⭐ Will work with your hair type, color, and styling skill level, no matter what, without any trouble or need for extra products or steps.

⭐ You will be able to style how you want, give it the shape you want, and it keeps that shape in place without moving.

⭐ You can match with any outfit for all your daily settings thanks to its unlimited amount of colors, prints and styles.

⭐ You can use easily, quickly and customise to your needs, your taste and your lifestyle.

⭐ You can invest in to promote an ethical and sustainable ecosystem, 100% handmade with love and care by artisans in Africa.

Today is the day you will finally get your perfect hairstyle, all day, every day, and on your own terms.

So, who is La Flexwrap and how does she work?



Repeated 5/5 reviews don't lie: the love for this item is REAL. Read what our customers have to say:

I've bought so many items

Absolutely love ladema products! So vibrant, well made, reasonably priced. Communication from Elvira really lovely and she's always happy to help solve any problems 😊 I've bought many items will certainly buy more!
Gloria O.

So easy to use!

Am loving my Ladema items for a pop of colour over the summer. And the flexwrap is so easy to use! Thank you. Xx
Sarah N.

Beautiful accessory

Beautiful colour and nice and wide. Can be made into several different styles and stays in place. Very happy with the wrap and seller, would recommend
G. O.

Clever idea, very nice!

The headbands were well made - I found it puzzling about the wire at first! then realised that once tied they would be able to be used again as a "hat" with no need to tie each time - clever idea. - very nice
Audrey A.


Great print, great creative flexible hold, and goes beautifully with the jewellery too!
P. U.


The fabric and the color are stunning! I would order again any time!
Lyvia P.

Fantastic designs

Excellent head wrap, fantastic designs very nicely made, so pleased with them. Thank you 🙏
Martha H.


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