How to achieve an effortlessly chic hairstyle while saving time, money and energy on your beauty routine?

The only solution: LA FLEXWRAP
It all started in March 2020 with us, 2 sisters, Elvira and Tatiana Laminsi, locked down at home in the midst of trying to build a business together, surviving a global pandemic, homeschooling a toddler, all whilst Tatiana had a baby right in middle of that chaos.

Home, kids, work, errands, family, friends … it never ends! Ladies, sometimes it just feels like 24 hours in a day are not enough, doesn’t it?

Despite all that we had to juggle, there was no way we could show up to work and meetings looking like half-awoken zombies because we definitely didn't look our best. Especially that we were new business owners and could not afford to give the wrong first impression.

You know you can easily hide lack of sleep and skin imperfections with some makeup. But if your hair is a mess, then everything else looks like a mess. Well, you guessed it - we were a mess!

But we all deserve to look our best!

From little tasks like running some errands, getting the kids from school, through professional settings like virtual meetings, to full-glam looks for a date night or a girls' night out - You deserve to look your best!

This is your definite solution that will take-off the stress of hairstyling and simplify your beauty routine everyday. To enhance and elevate your style and hair looks with little to no effort.

You deserve to look well put together whenever you want, not only for special occasions and without having to try so hard.

La Flexwrap is the answer.

The RIGHT accessory makes aaallll the difference!

In less than 1 minute, you can achieve an effortlessly chic hairstyle with an intuitive item that...

⭐ Will work with your hair type, color, and styling skill level, no matter what, without any trouble or need for extra products or steps.

⭐ You will be able to style how you want, give it the shape you want, and it keeps that shape in place without moving.

⭐ You can match with any outfit for all your daily settings thanks to its unlimited amount of colors, prints and styles.

⭐ You can use easily, quickly and customise to your needs, your taste and your lifestyle.

⭐ You can invest in to promote an ethical and sustainable ecosystem, 100% handmade with love and care by artisans in Africa.

Today is the day you will finally get your perfect hairstyle, all day, every day, and on your own terms.

So, who is La Flexwrap and how does she work?



Repeated 5/5 reviews don't lie: the love for this item is REAL. Read what our customers have to say:

I've bought so many items

Absolutely love ladema products! So vibrant, well made, reasonably priced. Communication from Elvira really lovely and she's always happy to help solve any problems 😊 I've bought many items will certainly buy more!
Gloria O.

So easy to use!

Am loving my Ladema items for a pop of colour over the summer. And the flexwrap is so easy to use! Thank you. Xx
Sarah N.

Beautiful accessory

Beautiful colour and nice and wide. Can be made into several different styles and stays in place. Very happy with the wrap and seller, would recommend
G. O.

Clever idea, very nice!

The headbands were well made - I found it puzzling about the wire at first! then realised that once tied they would be able to be used again as a "hat" with no need to tie each time - clever idea. - very nice
Audrey A.


Great print, great creative flexible hold, and goes beautifully with the jewellery too!
P. U.


The fabric and the color are stunning! I would order again any time!
Lyvia P.

Fantastic designs

Excellent head wrap, fantastic designs very nicely made, so pleased with them. Thank you 🙏
Martha H.


Become part of a special ecosystem, one that truly cares for you and for others


It's time to let go of your classic headwraps, stiff headbands and other beauty accessories that you cannot even adjust or adapt to your personal hairstyles.

With La Flexwrap it is this simple:

⭐ No more questions like “what am I going to do with my hair today?”

⭐ No more bad hair days.

⭐ No more watching countless Youtube tutorials trying to achieve a hairstyle that won’t even come out as expected.

⭐ No more having to go through a hair straightener, curling iron, spray and 425 other things to get the perfect hairstyle you want.

This literally gets the job done for you.


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